A Rebrand in Action

My new friends at BookLoop recently stepped into a new chapter with a full rebrand, including a name change. When a brand evolves, its visuals should evolve with it.

As a referral from my longtime client and friends at KidGlov, they booked updated headshots to ensure their imagery aligned with their refreshed identity and growing mission.

BookLoop’s work is impactful and community-driven, centered on expanding access to books and literacy resources. It was important that their visuals reflected credibility, clarity, and confidence as they continue to grow.

We chose Luli Creative House in Omaha for its vibrant colors and aesthetic that perfectly complemented their new branding. The space added personality while keeping the focus on the people behind the mission.

Rebrands are bold. And bold moves deserve intentional imagery.

From Angie at BookLoop: “From the initial communication through our brand launch, her professionalism mixed with genuine care brought out the best in our team.  Her photos reflect the joy and passion we bring to our work and I can’t wait to work with her again!”